Creative Concept

Creative Concept Developer

Every great project starts with a well-thought-out concept. Here, I'll explain how I transformed a client's brief into a solid concept and an impactful end result, using a case study from the "Bali Wellness Retreat" project.

Stage 1: Brief & Analysis

Client Goals: Promoting a yoga and meditation retreat in Bali to an international audience. The goal was to increase registrations by 30% through a calming and authentic digital campaign.

Stage 2: Research & Ideation

SI researched visual trends in the wellness industry, analyzed competitors, and compiled visual inspiration into a moodboard. From there, three main concepts were born: "Sanctuary," "Journey," and "Awaken".

Stage 3: Concept Development

The concept of "Journey" was chosen. The main idea was to portray retreat not as a destination, but as a personal journey toward serenity. This translates into flowing visuals, a natural color palette, and an emotionally engaging narrative.

Stage 4: Execution & Production

The "Journey" concept is implemented through a cinematic video, a series of lifestyle photos, and graphic design for social media. Each element is designed to be consistent and reinforce the narrative of a personal journey.

Stage 5: The final result

The digital campaign exceeded its target with a 45% increase in registrations. Social media engagement increased 200%, proving that a strong and relevant concept can attract the right audience.

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